Can people quickly understand your business?
Within five seconds, would someone know what you offer, who it is for and what they should do next?
Complete this sentence: “We help ______ achieve ______ through ______.”
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Within five seconds, would someone know what you offer, who it is for and what they should do next?
Complete this sentence: “We help ______ achieve ______ through ______.”
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Can customers find you when they search for what you do—not only when they already know your business name?
Search for your service in your area and see where your business appears.
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Does your online presence make a new customer feel confident that your business is credible and dependable?
Look for recent reviews, testimonials, photographs, case studies and results.
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Do enquiries receive a fast response, a professional quotation and consistent follow-up?
Review your response time, quotation process and customer follow-up.
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Do you stay in contact and give customers a reason to return or recommend you?
Count how many previous customers you contacted during the last month.
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Do you know where your enquiries, customers and revenue come from?
Ask every new customer: “How did you hear about us?”
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Donald Miller
April Dunford
Allan Dib
Marcus Sheridan
Eli Schwartz
Perry Marshall, Mike Rhodes & Bryan Todd
Chris Smith
Will Guidara
Joey Coleman
Alistair Croll & Benjamin Yoskovitz
Michael E. Gerber
Dale Carnegie
Robert B. Cialdini
Donella H. Meadows
Dan Sullivan & Benjamin Hardy
Jim Collins
































